West Yorkshire market town of Pontefract
 
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Pontefract Years in Focus 1959

YEARS IN FOCUS
LOCAL NEWS AND EVENTS OF THE 1950s

PONTEFRACT IN 1959

11 December 1959
SHOPPING THE MODERN WAY

For 35 years, Asquith  has been a household name in Pontefract... Asquith the butcher, noted for quality beef and pork.  Now the name Asquith will become known to an even wider public, for the opening last Friday of a modern self-service supermarket, next door to the little shop where housewives used to buy their weekend joint, marked the beginning of a new era for Asquith and Sons, Ltd.

The large and impressive supermarket which was opened by the Mayor of Pontefract. Councillor J. Walton, deals not only in meat, but in all kinds of groceries and provisions. Run on self-service lines, with the full range of groceries on display, the supermarket is a further improvement to the town's shopping centre.

Entering the store through glass swing doors, the customer can take a basket to hold the goods which she chooses from the well stocked shelves and display units, and pay for the items at the cash desk on the way out. Everything is on show to make things easy for the housewife in a hurry and assistants are ready to help when required. Particularly striking is the meat service counter at the rear of the supermarket. This is about 42ft in length, including 30ft, of refrigerated counter, and it carries an excellent display of English meat, various cooked meats and bacon.

Another feature is a machine for roasting chickens, on which about 30 chickens can be spit-roasted at the same time. These birds sell at 10s 6d each. Near the entrance is a small 'market garden' with a delightful range of fruit and vegetables on show, and there is a 24ft long two-decker display refrigerator for diary produce such as fats, butter and cheese.

The store is bright and cheerful, and although it will prove to be extremely popular there will be no danger of 'treading on other each other's toes', even at the busiest times, for it is spacious and well-planned.

Architecturally it is quite an 'eye catcher' from the outside too, with a really attractive frontage featuring huge colourful blinds. Full-size windows afford the window shopper a good view of the interior from the pavement outside, and at the same time flood the supermarket itself with natural daylight.

1959 INDEX


 

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